Digital Marketing Specialist - FMCG

About the Role

Our client is looking for a talented and data-driven Digital Marketing Specialist to spearhead their online presence and digital strategy for their FMCG brands. This is a fully remote position, offering the flexibility to work from anywhere in the UK, while playing a crucial role in driving brand awareness, customer engagement, and online sales. You will leverage the latest digital marketing tools and techniques to create impactful campaigns that resonate with our target audiences and contribute to the company's growth objectives.

Key Responsibilities

• Develop, implement, and manage digital marketing campaigns across various channels, including social media, SEO/SEM, email marketing, and content marketing.
• Create engaging and compelling content for social media platforms, websites, and advertising materials.
• Monitor and analyze website traffic, campaign performance, and conversion rates using tools like Google Analytics.
• Optimize digital marketing strategies based on data insights and performance metrics.
• Manage social media communities and engage with customers online.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role, preferably in FMCG .
• Strong knowledge of SEO, SEM, social media marketing, email marketing, and content marketing strategies.
• Proficiency in using digital marketing tools such as Google Analytics, Google Ads, and social media management platforms.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple projects effectively in a remote setting.
• Creative thinking and a passion for digital innovation.

Benefits

• Competitive salary and performance-based bonuses.
• Fully remote working arrangement, offering significant flexibility.
• Generous annual leave entitlement.
• Company-sponsored online courses and professional development opportunities.
• Opportunity to work with a dynamic and innovative team on exciting FMCG brands.