E-commerce Brand Manager

About the Role

Our client is seeking a strategic and creative E-commerce Brand Manager to lead and grow their online brand presence and sales efforts. This role is crucial for defining and executing the brand's narrative and strategy across all digital touchpoints, ensuring a consistent and compelling customer experience. Based in Derby , you will be responsible for developing brand positioning, managing online marketing campaigns, and driving customer engagement to achieve ambitious growth targets. This is an excellent opportunity for an experienced marketer to shape the future of a growing e-commerce brand.

Key Responsibilities

• Develop and implement comprehensive e-commerce brand strategies to enhance brand visibility, perception, and customer loyalty.
• Oversee the creation of compelling brand content across the website, social media, email marketing, and other digital channels.
• Manage online advertising campaigns, including SEM and social media advertising, to drive traffic and sales.
• Analyze market trends, competitor activities, and customer insights to identify new brand opportunities.
• Collaborate with product development, sales, and marketing teams to ensure cohesive brand messaging and product launches.
• Monitor brand performance metrics and report on key insights and recommendations.

Requirements

• Proven experience as an E-commerce Brand Manager or in a similar brand marketing role within the e-commerce sector.
• Strong understanding of digital marketing channels, including SEO, SEM, social media, and email marketing.
• Excellent strategic thinking, creative development, and project management skills.
• Proficiency with analytics tools and the ability to derive actionable insights from data.
• Strong communication and presentation skills, with the ability to influence stakeholders.

Benefits

• Competitive salary and potential for performance bonuses.
• Opportunities for professional development and career advancement.
• A dynamic and collaborative hybrid working environment in Derby .
• Staff discounts and other company perks.
• Contribution to a forward-thinking e-commerce brand.