E-commerce Digital Marketing Manager

About the Role

Our client is seeking a strategic and results-driven E-commerce Digital Marketing Manager to lead their online marketing efforts. This position is fully remote, allowing you to contribute to our client's success from any location within the UK. You will be responsible for developing and implementing comprehensive digital marketing strategies, with a strong emphasis on social media, SEO, SEM, and content marketing, to drive traffic, conversions, and revenue for our e-commerce platform. This is a leadership role for a seasoned digital marketer looking to make a substantial impact in a fast-paced and growing online business.

Key Responsibilities

• Develop and execute a holistic digital marketing strategy to drive customer acquisition, engagement, and retention for the e-commerce business.
• Oversee and optimize all digital marketing channels including SEO, SEM, social media marketing (organic and paid), email marketing, and affiliate marketing.
• Manage the digital marketing budget, ensuring efficient allocation of resources and maximum ROI across all campaigns.
• Analyse performance data from various channels using tools like Google Analytics, identifying trends, and providing actionable insights for strategy refinement.
• Lead content strategy development to ensure high-quality, engaging content that resonates with target audiences and supports SEO efforts.
• Stay abreast of the latest digital marketing trends, technologies, and best practices, and champion innovation within the team.

Requirements

• Proven experience as a Digital Marketing Manager or similar role, with a significant focus on e-commerce.
• Demonstrated success in developing and implementing multi-channel digital marketing strategies that drive significant business growth.
• Expertise in SEO, SEM, social media advertising, email marketing automation, and web analytics tools.
• Strong leadership, project management, and analytical skills.
• Excellent communication and presentation abilities.
• Ability to work autonomously and effectively manage teams and projects in a remote setting.

Benefits

• Highly competitive salary and executive-level bonuses.
• Full remote working flexibility, offering unparalleled work-life balance.
• Significant opportunity for career growth and leadership development.
• Comprehensive health, dental, and vision insurance.
• Generous annual leave and paid time off.