FMCG Brand Manager

About the Role

Our client seeks an innovative and strategic FMCG Brand Manager to drive brand growth and market presence in Coventry . This pivotal role involves developing and implementing comprehensive brand strategies, from product positioning and marketing campaigns to P&L management for assigned brands. You will work collaboratively with cross-functional teams, including sales, R&D, and agencies, to ensure brand consistency and achieve business objectives. This is an exciting opportunity for a creative marketer to make a significant impact in the dynamic fast-moving consumer goods industry.

Key Responsibilities

• Develop and execute annual brand plans, including marketing strategies, promotional activities, and budget management for key FMCG brands .
• Conduct market research and consumer insights analysis to identify growth opportunities and competitive threats.
• Oversee the creation and implementation of integrated marketing campaigns across various channels, including digital, social media, and traditional advertising.
• Manage brand P&L, ensuring profitability and achieving revenue targets.
• Collaborate with product development teams on new product innovation and line extensions.
• Monitor brand performance metrics and provide regular reports to senior management.

Requirements

• Proven experience as a Brand Manager or similar marketing role within the FMCG sector .
• Strong understanding of brand management principles, marketing strategy, and campaign execution.
• Demonstrated ability to analyze market data, identify consumer insights, and translate them into actionable plans.
• Excellent project management and organizational skills, with the ability to manage multiple priorities simultaneously.
• Experience in managing agency relationships and cross-functional team collaboration.
• Proficiency in market analysis tools and standard marketing software.

Benefits

• Competitive salary and performance-related bonuses.
• Hybrid working model offering flexibility between home and office in Coventry .
• Comprehensive healthcare package including medical, dental, and vision insurance.
• Generous holiday allowance and company pension scheme.
• Opportunities for professional development and career progression within a leading company.