Head of Digital Marketing - Sports

About the Role

Our client is seeking an experienced and visionary Head of Digital Marketing to lead their online presence within the Leisure & Sports sector. This is a fully remote position, allowing you to leverage your expertise from anywhere in the UK. You will be instrumental in developing and executing innovative digital strategies that enhance brand visibility, drive engagement, and increase customer acquisition for a diverse portfolio of sports-related services and products. This role requires a strategic thinker with a proven track record in managing complex digital campaigns and a passion for the sports industry, contributing significantly to the company's growth trajectory in a dynamic, fast-paced market.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across all channels, including SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns to maximize ROI and achieve lead generation targets.
• Oversee the creation of engaging and relevant content tailored to various audience segments within the sports community.
• Analyze campaign performance data, identify trends, and provide actionable insights for continuous improvement.
• Lead, mentor, and inspire a remote team of marketing professionals, fostering a collaborative and high-achieving environment.
• Collaborate with cross-functional teams, including product development and sales, to ensure cohesive brand messaging and integrated campaign execution.

Requirements

• Proven experience as a Digital Marketing Manager or similar senior role, with a strong focus on sports marketing .
• Demonstrable success in developing and executing data-driven digital marketing strategies across multiple platforms.
• Expertise in SEO, SEM, Google Analytics, social media advertising, and email marketing automation tools.
• Excellent analytical skills and the ability to translate complex data into clear, strategic recommendations.
• Strong leadership and team management capabilities, with experience leading remote teams.
• Bachelor's degree in Marketing, Business, Communications, or a related field.

Benefits

• Competitive salary commensurate with experience.
• The flexibility and autonomy of a fully remote role.
• Opportunity to shape the digital future of a growing brand in the exciting sports industry.
• Comprehensive health and wellness benefits package.
• Generous annual leave allowance and professional development opportunities.