Lead Content Strategist

About the Role

Our client is seeking a visionary Lead Content Strategist to join their innovative team in Manchester . This senior role is responsible for defining and executing a compelling content strategy that aligns with business goals, enhances brand authority, and engages target audiences across multiple platforms. You will lead a team of content creators, overseeing the editorial calendar, content creation, and performance analysis to ensure maximum impact. This is an exceptional opportunity to drive narrative and communication for a growing organization, working in a collaborative culture that fosters creativity and strategic thinking, and contributing to the overall brand voice and messaging.

Key Responsibilities

• Develop and implement a comprehensive content strategy that supports marketing objectives, SEO efforts, and audience engagement goals.
• Lead a team of content creators, including writers, editors, and designers, providing direction and feedback.
• Oversee the creation, curation, and distribution of high-quality content across various channels, including website, blog, social media, email, and paid media.
• Define content governance, style guides, and best practices to ensure brand consistency and quality across all outputs.
• Analyze content performance metrics, using data to inform future content decisions and optimize engagement strategies.
• Collaborate with cross-functional teams, including marketing, product, and sales, to ensure content aligns with overall business initiatives.

Requirements

• Minimum of 7 years of experience in content strategy, content marketing, or related field, with proven leadership experience.
• Demonstrated success in developing and executing content strategies that drive measurable business results.
• Expertise in SEO best practices, content optimization, and understanding of audience segmentation.
• Exceptional writing, editing, and storytelling skills with a keen eye for detail and brand voice.
• Proficiency with content management systems (CMS) and analytics platforms (e.g., Google Analytics, SEMrush).
• Strong project management skills and the ability to manage multiple projects and deadlines effectively in a fast-paced environment.

Benefits

• Highly competitive salary and bonus structure.
• Comprehensive health, dental, and vision insurance plans.
• Generous paid time off and company holidays.
• Professional development opportunities, including workshops and industry conferences.
• A dynamic and collaborative work environment in the heart of Manchester , fostering innovation and growth.