Lead Content Strategist

About the Role

Our client is seeking a creative and strategic Lead Content Strategist to guide their content initiatives from their Bradford base. This role involves defining and implementing a comprehensive content strategy that aligns with business objectives, enhances brand authority, and engages target audiences across multiple platforms. You will lead a team of content creators, overseeing everything from editorial planning and content creation to distribution and performance analysis. This is an excellent opportunity for a seasoned content professional to shape narrative, drive engagement, and significantly impact brand perception.

Key Responsibilities

• Develop and execute a robust content strategy that supports marketing goals, SEO objectives, and brand positioning.
• Oversee the creation of high-quality, engaging content across various formats including blog posts, website copy, social media updates, videos, and infographics.
• Manage the editorial calendar, ensuring timely publication and consistent brand voice across all content channels.
• Conduct keyword research and audience analysis to inform content creation and optimization efforts.
• Collaborate with marketing, design, and product teams to ensure content is integrated effectively into broader campaigns.
• Measure and report on content performance, using analytics to drive future content decisions and optimizations.

Requirements

• Minimum of 6 years of experience in content strategy, content marketing, or a related field.
• Proven ability to develop and execute successful content strategies that drive engagement and achieve business objectives.
• Excellent writing, editing, and proofreading skills with a keen eye for detail and brand consistency.
• Experience with SEO best practices and content optimization techniques.
• Familiarity with content management systems (CMS) and analytics platforms (e.g., Google Analytics).
• Strong leadership and project management skills, with the ability to manage multiple projects simultaneously.

Benefits

• A competitive annual salary and potential for performance-based bonuses.
• Comprehensive medical, dental, and vision insurance plans.
• Significant opportunities for professional development, including workshops and industry conferences.
• Generous paid time off and flexible working arrangements.
• A dynamic and collaborative work environment in Bradford with a supportive team culture.
• Chance to shape the voice and narrative of a growing brand.