National Sales Manager - FMCG

About the Role

Our client is seeking a results-driven and strategic National Sales Manager to oversee and elevate their sales operations within the FMCG sector across the UK , based in Birmingham . This role is critical in driving revenue growth, expanding market penetration, and managing a high-performing sales team. You will be responsible for setting sales targets, developing sales strategies, and fostering strong relationships with key retailers and distributors. The ideal candidate will possess a deep understanding of the FMCG landscape and a proven ability to lead and motivate sales professionals to achieve exceptional results, contributing directly to the company's commercial success.

Key Responsibilities

• Develop and implement effective national sales strategies to achieve or exceed ambitious revenue targets.
• Recruit, train, manage, and motivate a team of regional sales representatives to ensure high performance and professional development.
• Build and maintain strong, long-lasting relationships with key national accounts, wholesalers, and retail partners.
• Analyze sales data, market trends, and competitor activities to identify new business opportunities and inform sales strategies.
• Collaborate with the marketing department to ensure alignment between sales efforts and promotional campaigns.
• Oversee the sales budget, manage expenses, and ensure profitability across all sales channels in the FMCG market.

Requirements

• Bachelor's degree in Business, Marketing, or a related discipline; a Master's degree is a plus.
• Minimum of 7-10 years of progressive sales experience in the FMCG industry , with at least 3-5 years in a leadership role.
• Demonstrated success in exceeding sales quotas and driving revenue growth in a national capacity.
• Expertise in developing and executing successful sales plans and managing key account relationships.
• Strong leadership, negotiation, and interpersonal skills , with the ability to inspire and guide a sales team.
• Proficiency in CRM software and sales analytics tools.

Benefits

• Highly competitive base salary with a generous commission and bonus structure.
• Significant opportunities for career advancement within a growing FMCG organization.
• Company car or car allowance and comprehensive travel expense coverage.
• Excellent health insurance , dental, and vision coverage.
• Pension scheme and life assurance benefits.
• Based in our modern Birmingham offices, offering a dynamic work environment.