PPC Campaign Manager

About the Role

Our client is seeking a highly analytical and performance-driven PPC Campaign Manager to join their marketing team based in Liverpool , operating on a hybrid work model. This role is pivotal in designing, implementing, and optimizing paid advertising campaigns across search engines and social platforms to drive qualified traffic and conversions. You will be responsible for managing significant advertising budgets and ensuring maximum return on ad spend (ROAS). This is an ideal opportunity for a PPC specialist to take ownership of campaign success and contribute directly to revenue growth.

Key Responsibilities

• Develop and execute effective Pay-Per-Click (PPC) strategies across platforms like Google Ads, Bing Ads, and social media advertising.
• Conduct keyword research, ad group structuring, and bid management to optimize campaign performance.
• Write compelling ad copy and design effective landing pages in collaboration with the creative team.
• Monitor campaign performance daily, analyze data, and identify opportunities for optimization and cost savings.
• Manage advertising budgets meticulously, ensuring efficient spend and maximizing ROAS.
• Prepare regular performance reports, providing insights and recommendations for future strategies.

Requirements

• Minimum of 3 years of hands-on experience managing PPC campaigns.
• Proven expertise in Google Ads, Bing Ads, and social media advertising platforms.
• Strong understanding of keyword research, bid strategies, and campaign structuring.
• Proficiency with web analytics tools such as Google Analytics.
• Excellent analytical skills and attention to detail.
• Ability to manage budgets and deliver against performance targets.

Benefits

• Competitive salary with performance-based incentives.
• Hybrid working model with flexibility for remote and office-based work.
• Comprehensive health insurance and wellness programs.
• Opportunities for career advancement and professional certifications.
• A collaborative team environment focused on achieving measurable results in Liverpool .