Senior Digital Marketing Manager

About the Role

Our client is seeking an accomplished and data-driven Senior Digital Marketing Manager to join their expanding team in Belfast . This critical role will involve developing and executing integrated digital marketing strategies across multiple channels to drive brand growth, customer acquisition, and revenue. You will lead a dedicated team, oversee campaign performance, and continuously optimize digital efforts to achieve key business objectives. This position offers an exciting opportunity for a seasoned digital marketer to make a significant impact within a thriving organization, contributing to a culture of innovation and results in the vibrant city of Belfast .

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns across platforms like Google Ads and social media channels to maximize ROI.
• Oversee the creation and execution of engaging content marketing initiatives to attract and retain target audiences.
• Analyze campaign performance data, identify trends, and provide actionable insights to improve future marketing efforts.
• Lead, mentor, and inspire a team of digital marketing specialists, fostering a collaborative and high-performance environment.
• Collaborate with cross-functional teams, including sales, product, and creative, to ensure cohesive brand messaging and campaign alignment.

Requirements

• Proven experience as a Digital Marketing Manager or similar senior role, with a strong portfolio of successful campaigns.
• In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content strategy.
• Proficiency in using analytics tools such as Google Analytics, SEMrush, or similar platforms.
• Demonstrated success in managing paid advertising budgets and optimizing for performance.
• Excellent leadership, communication, and project management skills.
• Bachelor's degree in Marketing, Business, Communications, or a related field.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• Hybrid work model offering a balance between office collaboration and remote flexibility in Belfast .
• Opportunities for continuous professional development and training.
• A dynamic, forward-thinking work culture committed to employee growth.