Senior Digital Marketing Manager

About the Role

Our client is seeking a strategic and results-driven Senior Digital Marketing Manager to lead their marketing initiatives in London . You will be responsible for developing and executing comprehensive digital marketing strategies that enhance brand awareness, drive customer acquisition, and foster engagement across various online channels. This role offers a significant opportunity to shape the digital presence of a growing brand, working collaboratively with sales, product, and content teams to achieve ambitious growth targets and elevate our client's market position. You'll be instrumental in analysing market trends and translating them into actionable marketing plans, ensuring alignment with overall business objectives.

Key Responsibilities

• Develop and implement integrated digital marketing campaigns across SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize paid advertising budgets to achieve maximum ROI and customer acquisition cost efficiency.
• Analyze campaign performance data, generating insightful reports and actionable recommendations for continuous improvement.
• Oversee the creation of compelling marketing content, ensuring brand consistency and alignment with campaign goals.
• Collaborate with internal teams to define target audiences, refine messaging, and enhance customer journey mapping.
• Stay abreast of the latest digital marketing trends, tools, and best practices, applying them to enhance our client's strategy.

Requirements

• Proven track record of success in developing and executing digital marketing strategies, with at least 5 years of experience.
• Strong expertise in SEO, SEM (Google Ads, Bing Ads), social media advertising, and email marketing platforms.
• Proficiency with web analytics tools such as Google Analytics and data visualization tools.
• Excellent analytical skills with the ability to interpret complex data and translate it into strategic insights.
• Demonstrated experience in managing marketing budgets and reporting on campaign performance.
• Bachelor's degree in Marketing, Business, Communications, or a related field.

Benefits

• Competitive annual salary with performance-based bonuses.
• Hybrid working model offering flexibility between office and remote work.
• Comprehensive private healthcare coverage.
• Generous pension scheme and life assurance.
• Opportunities for professional development and attending industry conferences.