Social Media Marketing Manager

About the Role

Our client is searching for a strategic and creative Social Media Marketing Manager to lead their social media presence from their office in Liverpool . This key role involves developing and executing innovative social media strategies to increase brand awareness, drive engagement, and build a strong online community. You will manage all social media channels, create compelling content, and analyze performance to optimize our approach. This is an exceptional opportunity for a seasoned social media expert to shape our brand's voice and impact across the digital landscape, working collaboratively within a dynamic marketing team.

Key Responsibilities

• Develop and implement a comprehensive social media strategy aligned with marketing objectives.
• Manage day-to-day operations of all company social media accounts (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Create engaging, high-quality content (text, image, video) tailored for each platform.
• Monitor social media trends, tools, and applications, and apply that knowledge to the strategy.
• Engage with followers, respond to queries, and manage online community interaction.
• Analyze social media performance metrics and provide regular reports with actionable insights.
• Collaborate with the wider marketing team on integrated campaigns.

Requirements

• 4+ years of experience in social media marketing, with a focus on strategy and management.
• Proven success in growing social media followings and engagement rates.
• Excellent content creation and copywriting skills.
• In-depth knowledge of social media platforms, analytics tools, and best practices.
• Strong understanding of digital marketing principles and audience engagement strategies.

Benefits

• Competitive salary and performance-based bonuses.
• Full-time position with a commitment to employee well-being.
• Comprehensive health, dental, and vision coverage.
• Generous vacation policy and opportunities for professional development.
• A vibrant and collaborative work environment in Liverpool .