Social Media Marketing Manager

About the Role

Our client is seeking an innovative and strategic Social Media Marketing Manager to spearhead their online community engagement and brand presence in Bradford . This role is instrumental in developing and executing a robust social media strategy that aligns with overall marketing goals, drives brand awareness, and fosters customer loyalty. You will manage all social media channels, create compelling content, and engage with our audience in a meaningful way. This position is fully remote, offering a flexible and collaborative work environment where creativity and strategic thinking are paramount.

Key Responsibilities

• Develop, implement, and manage a comprehensive social media strategy across all relevant platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Create, curate, and schedule engaging, high-quality content that reflects the brand voice and resonates with target audiences.
• Monitor social media channels for trends, conversations, and opportunities to engage with followers and respond to inquiries.
• Analyze social media performance using analytics tools and provide regular reports with actionable insights and recommendations.
• Manage social media advertising campaigns, including budget allocation, targeting, and performance optimization.
• Stay abreast of the latest social media best practices, platform updates, and emerging trends.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• 4+ years of experience in social media marketing management, with a proven track record of growing online communities.
• In-depth knowledge of major social media platforms, their algorithms, and best practices for engagement.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Excellent copywriting, editing, and communication skills, with a strong understanding of brand storytelling.
• Experience managing paid social media campaigns and optimizing for performance.

Benefits

• Competitive salary of 55000 per annum.
• Fully remote working arrangement for maximum flexibility.
• Opportunities for professional development and attending virtual industry events.
• Comprehensive health and dental insurance coverage.
• A creative and collaborative team environment with a focus on innovation.