Social Media Marketing Manager

About the Role

Our client is seeking a strategic and creative Social Media Marketing Manager to spearhead their social media presence from their office in Portsmouth . This role will be responsible for developing and implementing innovative social media strategies to increase brand awareness, drive engagement, and build a strong online community. You will manage all social media channels, create compelling content, and analyze performance metrics to ensure maximum impact. This is an exciting opportunity for a social media expert to take ownership of a brand's online voice and contribute to its growth in a collaborative and dynamic marketing team.

Key Responsibilities

• Develop and execute a comprehensive social media strategy aligned with business objectives and brand guidelines.
• Create, curate, and manage published content (images, video, written) across all social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Monitor social media channels for industry trends, relevant news, and competitor activity.
• Engage with the online community, respond to comments and messages in a timely and professional manner, and foster positive relationships.
• Analyze social media metrics, generate reports on key performance indicators (KPIs), and provide insights for optimization.
• Collaborate with the marketing team to ensure social media efforts are integrated with broader marketing campaigns.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 3-5 years of proven experience managing social media platforms for brands.
• Demonstrated success in developing engaging content and growing social media communities.
• In-depth knowledge of social media best practices, analytics tools, and emerging trends.
• Excellent copywriting, editing, and visual communication skills.
• Ability to work independently and as part of a team in a fast-paced environment.

Benefits

• Competitive salary based on experience and qualifications.
• Opportunity to work in a modern office located in Portsmouth .
• Comprehensive benefits package including health and pension.
• Professional development opportunities and training programs.
• A vibrant and supportive team culture.