Senior Equipment Sales Manager – Food & Beverage

French Selection (Fs)

Senior Equipment Sales Manager – Food & Beverage Location: UK-based, fully remote Working pattern: Full-time, home-based Salary: £90,000–£100,000 per annum + commission + benefits Travel: Approximately 40% domestic and international Reference: 756CS To apply using our preferred format, please visit French Selection website, go to the vacancies page, search job reference: 756CS The Company: An international organisation specialising in equipment solutions and related services for the food and beverage manufacturing, processing and packaging sectors, serving customers across international markets.

Main Duties

To drive equipment sales, business development and profitability within the food and beverage sector, managing the full sales cycle and developing long-term customer relationships across UK and international markets.

The Role

• Develop and implement sales strategies to increase revenue, market share and profitability.
• Manage the full sales cycle, from identifying opportunities and preparing proposals to negotiating terms and closing deals.
• Take ownership of commercial performance and develop growth strategies for the assigned market.
• Identify and negotiate commercial opportunities involving food and beverage processing, manufacturing and packaging equipment.
• Build relationships with manufacturers, equipment buyers, dealers and industry partners to generate new business.
• Develop sales opportunities across processing, mixing, filling, bottling, canning, packaging and material handling equipment.
• Evaluate equipment specifications, condition and market value to support commercial negotiations.
• Develop existing accounts, generate repeat business and identify opportunities for additional equipment and service sales.
• Build relationships with plant managers, operations directors, engineering teams, procurement professionals and senior decision-makers.
• Collaborate with internal account management and operational teams to maximise opportunities and coordinate transactions.
• Develop international sales channels and relationships with overseas customers and commercial partners.
• Negotiate pricing and commercial agreements to achieve profitable outcomes.
• Monitor market trends, customer demand and competitor activity to identify new business opportunities.
• Travel domestically and internationally for customer meetings, site visits and industry events. The Candidate:
• Senior experience in equipment sales, technical sales or business development, ideally within food and beverage manufacturing, processing or packaging.
• Strong knowledge of food and beverage processing and packaging equipment.
• Proven track record in B2B sales, new business development, commercial negotiations and revenue growth.
• Established network of manufacturers, equipment buyers, dealers or relevant industry contacts.
• Experience working with industrial equipment manufacturers, OEMs, specialist suppliers or distributors.
• Strong commercial acumen, including the ability to assess equipment value and negotiate profitable transactions.
• Ability to interpret technical specifications, equipment documentation and engineering drawings.
• Experience managing sales targets, revenue and commercial performance.
• International sales experience would be advantageous.
• Excellent negotiation, communication and relationship-building skills.
• Self-motivated, commercially driven and comfortable working independently in a home-based role.
• Willingness to travel approximately 40% domestically and internationally. The Salary: Between £90,000–£100,000 per annum plus commission plus benefits, depending on experience. French Selection, leading UK-based consultancy specialising in the recruitment of bilingual and multilingual professionals for international business (industries and services). We recruit for German, French,Italian, Spanish, Dutch and other multilingual positions across a wide range of sectors