Social Media Marketing Manager

About the Role

Our client is seeking a dynamic and experienced Social Media Marketing Manager to spearhead their online presence and engagement strategies. You will be instrumental in developing and executing innovative social media campaigns that drive brand awareness, customer engagement, and conversions for their e-commerce platform. This role offers a unique opportunity to shape the voice of a growing brand across various digital channels, working collaboratively with marketing, sales, and product teams to achieve ambitious growth targets in the vibrant London market.

Key Responsibilities

• Develop and implement a comprehensive social media strategy aligned with business objectives and target audience insights.
• Create engaging, high-quality content (text, image, video) for platforms including Instagram, Facebook, Twitter, LinkedIn, and TikTok.
• Manage and grow our client's social media communities, fostering interaction, responding to comments, and moderating discussions.
• Analyze social media performance metrics, providing regular reports on engagement, reach, and ROI to inform future strategies.
• Collaborate with the e-commerce team to ensure seamless integration of social media campaigns with online store promotions and product launches.
• Stay abreast of the latest social media trends, platform updates, and best practices to maintain a competitive edge.

Requirements

• Proven track record of managing social media accounts for brands, preferably within the e-commerce sector.
• Strong understanding of social media analytics tools and reporting dashboards.
• Excellent written and verbal communication skills, with a keen eye for detail and creativity.
• Experience with social media advertising platforms and campaign management.
• Demonstrated ability to develop engaging content strategies and community management plans.
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent practical experience.

Benefits

• Competitive annual salary and performance-based bonuses.
• Hybrid working model offering flexibility between office and remote work.
• Comprehensive health and wellness benefits package.
• Opportunities for professional development and attending industry conferences.
• Generous employee discount on company products.