Social Media Marketing Manager

About the Role

Our client is seeking a strategic and creative Social Media Marketing Manager to lead their online community engagement efforts in Belfast . This role is pivotal in shaping the company's social media presence, driving engagement, and building brand loyalty across all relevant platforms. You will be responsible for developing innovative social media strategies, creating compelling content, and analysing performance to ensure maximum impact. This position offers the chance to work in a dynamic environment where your creativity and strategic thinking will directly influence the brand's online success, with a hybrid work model balancing office collaboration and remote flexibility.

Key Responsibilities

• Develop and implement comprehensive social media strategies aligned with business goals and target audience.
• Create, curate, and manage engaging and high-quality content (text, image, video) across platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Monitor social media channels for trends, conversations, and user-generated content, responding promptly and professionally.
• Plan and execute paid social media advertising campaigns, optimising for reach, engagement, and conversions.
• Analyse social media performance metrics, providing regular reports with insights and recommendations for improvement.
• Stay up-to-date with the latest social media best practices, technologies, and emerging platforms.

Requirements

• Proven experience in managing social media platforms and developing successful social media strategies.
• Strong understanding of social media KPIs, analytics tools, and advertising platforms.
• Excellent content creation skills, including copywriting, basic graphic design, and video editing.
• Demonstrated ability to engage with online communities and manage brand reputation.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and a creative mindset.

Benefits

• Competitive salary package with potential for performance bonuses.
• Hybrid working environment fostering work-life balance in Belfast .
• Comprehensive health insurance and wellness programs.
• Generous paid time off and company holidays.
• Opportunities for professional development and attending industry conferences.