Social Media Marketing Manager

About the Role

Our client is seeking an experienced Social Media Marketing Manager to lead their social media strategy from their Coventry office, with a hybrid working model. This pivotal role involves creating compelling social media campaigns that resonate with target audiences, drive brand awareness, and foster community engagement. You will work closely with the broader marketing team to align social media efforts with overarching business objectives, leveraging insights and analytics to continuously refine and enhance performance. This is an exciting opportunity for a creative and strategic marketer to make a significant impact in a dynamic industry.

Key Responsibilities

• Develop and execute a comprehensive social media strategy aligned with business goals and brand identity.
• Create, curate, and manage published content (images, video, written) across all social media platforms.
• Monitor social media channels for industry trends, customer feedback, and competitive activity.
• Engage with our online community, respond to comments and queries in a timely and professional manner.
• Analyze social media metrics and report on performance, providing insights and recommendations for improvement.
• Collaborate with marketing, sales, and product development teams to ensure brand consistency and campaign integration.

Requirements

• Proven work experience as a Social Media Manager or similar role.
• Demonstrable success in creating and executing social media campaigns across platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Excellent content creation skills, including copywriting, basic graphic design, and video editing.
• Strong understanding of social media KPIs, analytics tools (e.g., Hootsuite, Buffer, platform insights), and reporting.
• Exceptional communication and interpersonal skills, with the ability to build relationships and engage online audiences.
• Experience with paid social media advertising and budget management.

Benefits

• Competitive salary and performance-based incentives.
• Hybrid work model offering flexibility between office and remote work.
• Comprehensive health and wellness benefits package.
• Opportunities for professional growth and development in social media marketing.
• Engaging and collaborative team environment.